That’s how much you can pay to read the wise words of John Calipari, Mike Krzyzewski, and Jim Calhoun, respectively. You can listen as these coaching giants talk about their careers, their methods, and their strategies for cutting down nets and hoisting trophies. You can listen as they reveal to you their coaching maneuvers after you’ve opened up your wallet to purchase their manifestos.
Or, you could do what I do: Own a Twitter account.
From there, it could not be simpler. Once you have your very own Twitter handle and you have followed the essentials (@mid_madness, @Morrisoncrying, @BelmontMBB, etc.), all you have to do is seek out the account of one Mike Dunlap. Really, it’s pretty easy to do, considering his handle is just @CoachMikeDunlap.
Now, once you have correctly decided to follow Coach Dunlap and embark on this incredible journey into the mind of a legend, you can either go ahead and peruse his previous tweets, or you can sit back and wait for them to start cascading into your timeline. Personally, I would go with the former, but you cannot go wrong with either choice.
No matter the path you choose to pursue, the end result always rests at the same pleasant point: a fountain of knowledge from which one can nourish themselves for as long as they so choose.
Go ahead. Just think of a day. I guarantee that on that day, Mike Dunlap posted something about in-game strategy or how best to motivate young athletes in today’s world. In order to get that same level of insight from another coach, you’d have to get in your car, drive to your local bookstore, and trudge through three anecdotes about the punctuality habits of players at team dinners before being able to feed yourself with a moiety of discussion about tactics.
It’s really a no-brainer: follow Mike Dunlap on Twitter dot com.
Really though, I believe that giving people a sample of what they are missing is the best way to get them to buy into something. Whether that’s taking a free bruschetta at Sam’s Club or indulging in the first chapter of a book at a library, people yearn to get a taste for something before investing themselves in it.
So, with that being said, here’s a small anthology of Mike Dunlap’s tweets:
Decision making impacted by clear priorities=3 on 2:— Mike Dunlap (@CoachMikeDunlap) June 1, 2017
1) pace w/ poise
2) eyes on rim
3) make easy pass
4) love 3, like rim
5) pound board
Teaching tool: coach uses QUESTIONS to provoke player thoughts: takes time & trust=player ownership of solutions=less "me says, you do".— Mike Dunlap (@CoachMikeDunlap) June 2, 2017
Posting Up: p/r attack another way to post; big is put on the move to spots down low: once ball caught, big still must know how to score.— Mike Dunlap (@CoachMikeDunlap) June 13, 2017
Angle P/R: big on elbow, sets a flat screen w/ feet pointing to 1/2 crt/sideline corner: "snake it"=hard dribble d.hill, stutter, cross, go.— Mike Dunlap (@CoachMikeDunlap) May 15, 2017
If we were ALL on a one day contract it WOULD work better but REALITY of life is many DO NOT work like that....find the 1%ers, be the 1%er.— Mike Dunlap (@CoachMikeDunlap) May 9, 2017
Shooting: ball completely on palm results in a flat shot, less room for error=no shooter's touch: daylight b/t thumb & base of index finger.— Mike Dunlap (@CoachMikeDunlap) April 27, 2017
Question each coach & player must ask: " Am I willing to risk it all emotionally & physically to lose & do it all again". It hurts.— Mike Dunlap (@CoachMikeDunlap) April 2, 2017
Point Guard Duties:— Mike Dunlap (@CoachMikeDunlap) March 1, 2017
1)Take Care of Ball.
4)Consistent=same person everyday.
Assistant Coaches:— Mike Dunlap (@CoachMikeDunlap) March 2, 2017
3)Know sense from nonsense
5)Be truthful & loyal
6)HC chair hottest
HIPS: lost art=players using hips to get open versus pressure D & rebounding: hips used to create space w/ quick shrug, much like shoulders.— Mike Dunlap (@CoachMikeDunlap) February 1, 2017
Character defined by many little acts of selfnesness when absolutely no one watching, coupled w/ little regard for your own reputation.— Mike Dunlap (@CoachMikeDunlap) December 22, 2016
3on2 D: top defender near 1/2 crt. bluff ball out of ball handler early so he can take 1st pass to wing: Why? Bottom D holds rim=no lay up.— Mike Dunlap (@CoachMikeDunlap) October 25, 2016
Greatness: explaining to anyone a challenge: sacrifice, suffering, single mindedness, heart wrenching, not for most, lonely, extraordinary.— Mike Dunlap (@CoachMikeDunlap) September 6, 2016
Consistent communication the lifeblood for any organization:— Mike Dunlap (@CoachMikeDunlap) August 18, 2016
2) Ask about what you heard.
3) Echo back meaning?
4) Write it down.
Clinic Notes: quality information is timeless: take notes, save, add to your system, make it your own! pic.twitter.com/u2vht3X0nF— Mike Dunlap (@CoachMikeDunlap) August 3, 2016
WHEN KINGS YAK:— Mike Dunlap (@CoachMikeDunlap) March 15, 2016
1) Remember how you got there;
2) Never eat your own;
3) Your success frequently comes from the very thing you criticize.
Players love the sweep pivot b/c:— Mike Dunlap (@CoachMikeDunlap) February 23, 2016
1) feels good
2) creates space
3) gets them low
4) platform for basic moves
5) pros use it
Mistakes: a gift, blessing, opportunity to right a wrong: all part of a beautiful process which can either keep us down or elevate us.— Mike Dunlap (@CoachMikeDunlap) February 24, 2016
The man is a basketball genius. One could glean that simply by reading his résumé (he has been on the sidelines since 1980, and he has coached at levels from the NCAA to the NBA), but you could also easily gather that information by taking a look at his tweets.
However, even though he’s a basketball genius, it is obvious that he has a lot of insight about life as well. His isn’t some bland bulletin board that posts trite communiqués about team performances or their meals. His offers genuine lessons on everything under the sun.
I might not know much about publishing, but hear me out: Someone needs to take Mike Dunlap’s tweets, compile them, and turn them into a book. I’d pay money to read that. In fact, I might even pay...
But, until that happens, I won’t pay a dime for a coaching book. I’ll just keep reading the Twitter musings of @CoachMikeDunlap. That’s all I’ll ever need.