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Mid-Major Minutes: North Dakota needs a consistent brand and that’s basically the only news

Nothing happened on Sunday

Good morning! If you’re reading this, you’re clearly starting your day off right with an effort to better yourself by becoming more educated about the goings-on in the mid-major world.

In a landscape so dominated by the biggest schools and conferences, it’s quite hard to winnow down the information you want and need to hear about your favorite mid-major programs.

Thankfully, Mid-Major Madness is here to aggregate the news and links for you, providing you with a brand-new, daily post about the world of mid-major hoops.


#Content to Read

North Dakota trying to find some branding consistency (AP)

After deciding to change the school’s nickname from ‘Fighting Sioux’ to ‘Fighting Hawks’ a few years ago, it’s clear that the University of North Dakota still has an unenviable branding situation on its hands. As Dave Kolpack noted:

...fans of the school’s athletic teams were pledging allegiance to three different logos: a Fighting Hawk, a Fighting Sioux and an interlocking ND.

With many still upset about the change in nicknames and many more upset by the lack of consistency, the school has attempted to focus on one solid message, but it sounds like that’s not going too well, according to Kolpack:

Meanwhile, the school has retired the interlocking ND logo that was especially revered by the football program, and Kennedy said most university athletic programs have “moved to Hawks.” The hockey team for the first time this year will have the Hawks logo on the shoulders of its sweaters, though thundering chants of “Let’s go Sioux” may still be heard at games.

Damari Parris is leaving Western Kentucky (WBKO)

After just one season in Bowling Green that was interrupted due to an injury, Damari Parris is departing the program. Parris, a Maryland native, originally turned down offers from Fordham, Quinnipiac, & North Carolina A&T in order to come to Western Kentucky.

Since his leaving the team is very fresh, it’s not clear where he’ll be going. However, WKBO’s Chad Bishop pointed out an interesting fact about what will be WKU’s exciting 2017-18 season:

The departure of Parris leaves Western with zero active returning scholarship players from one season ago.


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