Back in 2018, Loyola Marymount University unveiled the rebranding efforts that they had been working on for a while. For the first time since 1980, the university changed its official logo, tweaking the iconic “LMU” wordmark used by the school’s sports teams along with it.
It was no doubt a long overdue re-design for the school, and it has largely been a positive one, a refreshing fact in an age of ambitious collegiate rebrands that leave fans continually scratching their heads.
Of course, the rebrand wasn’t completed after re-tooling a few different logos. One of the other major undertakings was giving Gersten Pavilion — home to LMU’s basketball teams (among other sports — a facelift, which isn’t anything too out-of-the-ordinary in the City of Angels.
Today, the school unveiled the court’s brand new design, and it was stunningly successful:
Part of LMU’s rebrand has involved brightening its color scheme, and the use of the bright, contrasting crimson and harbor blue is excellent, especially since they are used on separate ends of the court and are allowed to blend in the middle.
And of course, the palm trees must be thrown in so that the school can gloat about how it’s prettier than most every other school in America, something noted by LMU Athletic Director Craig Pintens in the school’s official announcement regarding the new court:
“The enhancements to Gersten Pavilion will make a tremendous impact this season,” said Athletic Director Craig Pintens. “The design is unique as each side of the court has its own identity. The vivid colors really capture the essence of LMU’s history and ambitions, and the palm trees remind everyone that we have one of the most beautiful campuses in the country. The new lights not only highlight the design, but will also enhance the fan experience with instant on and off capabilities.”
Perhaps I’m jaded and mean, but it has been some time since I’ve actually been impressed by a school’s rebranding. Maybe it’s just that so many ugly looks have been foisted on us in recent years that I’ve come to expect the worst, making anything but that seem stunning. Either way, one thing’s for certain: LMU did something right.