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It’ll be a cold day in hell when a school unveils a rebrand that actually goes over well, looks nice, and successfully captures the spirit of the university it’s intended for.
On Tuesday, the Indiana State Sycamores revealed their much-anticipated rebrand, featuring a logo that erased all of the best elements from their original design:
Welcome to the future of the Indiana State Sycamores.#MarchOn pic.twitter.com/tvqP4IoQDc
— Sycamore Athletics (@IndStAthletics) March 3, 2020
Gone is the script “Sycamores” that was emblazoned across the middle of the State of Indiana. That script wordmark has been in place since at least the early 1980s, making it a veritable Missouri Valley Conference institution.
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Perhaps the most astounding part of the rebrand though is that the logo doesn’t even look like Indiana! Indiana isn’t pointy! Indiana isn’t a near-perfect rectangle!
INDIANA ISN’T SMOOTH!
Please, Indiana State, you must reconsider and bring back the old logo. It was a simple, powerful constant in a sea of milquetoast modern designs. The people want — nay, demand it. We need it back.