When the clock struck midnight on July 1, thousands of NCAA student-athletes nationwide were suddenly given the opportunity to profit off of their name, image, and likeness. With the sudden change in rules came inevitable questions about how athletes could best grow their personal brands while staying within the confines of NCAA rules.
INFLCR is one of the companies looking to help, and it has already partnered with four conferences. The Atlantic 10 joined the Big Sky, MEAC, and Patriot League on Wednesday by officially announcing its partnership with INFLCR.
“With the uncertainty of information and outcomes related to the ability of a student-athlete to use and monetize their NIL, this partnership will assist A-10 administrators supporting student-athletes as they navigate new opportunities,” said Atlantic 10 Commissioner Bernadette McGlade in a press release. “INFLCR has an impressive suite of services that will eliminate uncertainties on campus and potentially jump start student-athlete and A-10 brand building.”
The INFLCR platform can serve as a hub of sorts for student-athletes to find content to share on their social channels. Schools can upload media to a content hub, where individuals can then pull photos or videos to share publicly. On the back end, INFLCR also provides performance metrics so players can get real-time feedback on what is and is not working.
INFLCR Verified, a feature included in the company’s software, boasts educational and compliance services for athletes and staff alike. On the staff side, compliance officers can track their athletes’ NIL transactions and provide instant communication with the student-athletes. For the athletes, there are educational videos around personal branding and business best practices, as well as the INFLCR compliance exchange, made to teach student-athletes about existing NIL platforms like Cameo.
“Together, we will empower student-athletes, staff and other representatives of A-10 institutions with the technology to establish, communicate and track all NIL regulations while also empowering student-athletes with brand-building technology, education around NIL, and of course, all the tools they need to build a successful NIL business,” INFLCR CEO Jim Cavale said in the release.
Here’s a look at what INFLCR offers: